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• RED VELVET HALO TOP FREE

Halo Top, which was founded by former lawyer Justin Woolverton in 2011, was the number one selling ice cream in US grocery stores last year.

It’s exactly like biting into a Red Velvet cupcake, which makes us easily in love with this delicious choice. There are chunks of delicious cake throughout the ice cream, beautifully paired with a yummy cream cheese flavor. ”The only reason that we’re able to launch more flavours so soon after our initial launch is because of our incredible UK fans, and we think giving them three more flavours to enjoy this summer is the perfect way to say thanks.” The Red Velvet Halo Top is a wonderful nod to a classic flavor. “The response from our UK fans has blown us away,” said COO and president Doug Bouton. Halo Top, which originally launched in the UK with a seven-strong lineup in January 2018, said it had already gained an “incredible” number of British fans despite competition from Unliever’s low-cal and high-protein Breyers Delights brand.

RED VELVET HALO TOP FREE

To celebrate the launch the brand will host an ice cream pop-up bar, complete with a giant 10ft replica of a Halo Top tub suspended from 2,700 balloons, at London Potters Field next week, where thousands of free samples of the new flavours will be handed out to consumers.

Halo Top’s Birthday Cake, Red Velvet and Oatmeal Cookie flavours (rsp: £5/473ml), each with only 280-360 calories per tub, roll out into Tesco this week, followed by Whole Foods and Ocado in late July. US ice cream sensation Halo Top is bringing three new flavours from its low-cal line-up to the UK. That turned into hyperventilating, heading toward fainting. He was sitting in a traffic jam just outside West Hollywood when he started having trouble breathing. The three new flavours will roll out into Tesco, Whole Foods and Ocado In the earliest days of the company, Woolverton packed samples of ice cream in dry ice, stashed them in the back seat of his car, and drove them around. The Grocer New Product & Packaging Awards.Lumina Intelligence: UK Food & Drink Reports.